George A. RushPresident

Originally from Jacksonville, Florida, George received a Bachelor of Science from Wake Forest University in 1980 and completed his Masters of Business Administration from Emory University in 1982. After graduating, George worked for NCNB Corporation in Charlotte where he held various positions in Funds Management and Investment Banking from 1982-1988.

He moved to Augusta in 1988 to start Asset Advisors with Norman Wilson. George served as Vice President until he became President of Asset Advisors in 2011.

George has served as Chairman of the Investment Committee of the Church of The Good Shepherd, President of Child Enrichment, Inc., Chairman of The Board of Child Enrichment Endowment, Inc, and on the Augusta University Medical Center Audit, Compliance and Enterprise Risk Management Committee. He is Past President and Life Member of the Board of Trustees of The Tuttle-Newton Home.

In his free time, George enjoys spending time with his family and cycling. George and his son Paul recently took a bike trip through Napa Valley, and they look forward to another excursion soon.

Robert W. Rice, Jr.Vice President

Will received a Bachelor of Arts from The University of Georgia in 1994 and a Masters of Business Administration from Mercer University in 1999. He served as a Trust Officer at Sun Trust Bank in Atlanta from 1996 to 2001.

Will joined Asset Advisors in 2001 and became Vice President in 2011. In 2002, he completed the required coursework to obtain his license as a Certified Financial Planner (CFP).

Will currently sits on the Finance Committee at Saint Paul’s Episcopal Church and has previously served as Junior Warden, Treasurer and Vestry member. He is Treasurer of the Academy of Richmond County (ARC) Booster Club, where his son attends high school. He has also served on the Historic Augusta Endowment Board.

Will enjoys spending time with his family, traveling, and being in the outdoors. In 1992, he even spent a semester in Kenya.

Sabrina S. RushChief Compliance Officer and Treasurer

Sabrina graduated from Salem College in 1982. She worked at Merrill Lynch in Miami and Prudential Bache in Charlotte as a Registered Sales Associate before moving back to her hometown of Augusta in 1988.

She joined Asset Advisors in 2011 and serves as Chief Compliance Officer and Treasurer.

Sabrina is a member of  The Church of the Good Shepherd and volunteered for years at the Church’s bookstore, The Parsonage. She served as President of the Junior League of Augusta and is currently a sustaining member. Sabrina is also a sustaining member of the Augusta Symphony. In 2012, she served as Treasurer for Just Give me Jesus, and spent several years as Concierge Chair for Sage Valley’s Junior Invitational Golf Tournament.

Sabrina and her youngest daughter are both members of The American Red Cross Tiffany Circle.

In her free time, Sabrina enjoys reading, walking outdoors, and spending time with her children and grandson.

Amy R. HaglerOperations Manager

Amy graduated from Wake Forest University in 2011 after completing undergraduate and graduate degrees in Communication. She worked as a Stewardship Coordinator in the Office of Development and Alumni Affairs at Wake Forest Baptist Medical Center before returning home to Augusta in 2013.

Amy is an active member of both The Church of The Good Shepherd and The Junior League of Augusta. She has assisted in several community fundraising projects, including The Junior League of Augusta Attic Sale, The Southeastern Firefighters’ Burn Foundation Phone-A-Thon and the Boys and Girls Club of the CSRA Burger Battle. Amy currently sits on the Board of the Junior League of Augusta as well as the Board of Reid Memorial’s Mother’s Day Out Program.

When she’s not working, Amy enjoys riding her Peloton bike and spending time with her husband, and their young son, Gould III.


Jeannie GravettClient Service Manager

Jeannie received a Bachelor of Business Administration from Brenau University. She graduated Cum Laude in 2012. Originally from Brooklyn, New York, she began her financial career in client services in New York City before moving South.

In her spare time, Jeannie enjoys entertaining, cooking and exercising. She loves anything Italian and her favorite meal to cook is spaghetti and meatballs. She is especially grateful for a full life with her husband Mark and son, Aaron.