Ben grew up in Vienna, Georgia before attending Presbyterian College. After graduating with a Bachelor of Science in Economics and Political Science, he attended the University of Strathclyde in Glasgow, Scotland where he received a Postgraduate Diploma in Financial Economics.

Ben assumed the role of President in 2026, after joining Asset Advisors in 2020 as Chief Operating Officer. Ben worked in the Public Accounting industry for seven years prior dealing primarily with tax and consulting for small to medium sized businesses and high net worth individuals. He obtained his CPA license in 2017.

Ben serves as a board member for Savannah River Academy and Via Cognitive Health, formerly known as the Jud C. Hickey Center for Alzheimer’s Care. He is also an active member of the Exchange Club of Augusta where he has served on the Membership Nominating Committee.

When not working, Ben enjoys playing golf, reading, and traveling with his wife and daughter.

Will received a Bachelor of Arts from The University of Georgia in 1994 and a Masters of Business Administration from Mercer University in 1999. He served as a Trust Officer at Sun Trust Bank in Atlanta from 1996 to 2001.

Will joined Asset Advisors in 2001 and became Vice President in 2011. In 2002, he completed the required coursework to obtain his license as a CERTIFIED FINANCIAL PLANNER^TM professional.

Will currently sits on the Finance Committee at Saint Paul’s Episcopal Church and has previously served as Junior Warden, Treasurer and Vestry member. He is Treasurer of the Academy of Richmond County (ARC) Booster Club, where his daughter attends high school. He has also served on the Historic Augusta Endowment Board.

Will enjoys spending time with his family, traveling, and being in the outdoors. In 1992, he even spent a semester in Kenya.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP^® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

As a Wealth Advisor, Hamp seeks to help clients make smart choices with their money by providing wealth management and financial planning to high net worth individuals and their families. He began his career first serving clients at Merrill Lynch in 2012 before joining Asset Advisors in 2019.

A native of Augusta, Hamp is a graduate of the Academy of Richmond County and received a Bachelor of Science in Management from the Georgia Institute of Technology. He is a CFP® professional through the College for Financial Planning.

He is an active member of Reid Memorial Presbyterian Church and has previously served as board member of the downtown Kiwanis Club and Treasurer of the Augusta-Richmond County Historical Society.

Hamp and his wife, Caroline, have three children, and when out of the office, he enjoys spending time outdoors, saltwater fishing and tackling home improvement projects.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP^® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Rusty grew up in Vienna, Georgia, and received a B.B.A. in Finance and a B.B.A. in Economics from The University of Georgia.

Before joining Asset Advisors, Rusty was a Corporate Banking Analyst with BB&T in Dallas, Texas, and an Investment Analyst with Sterling Capital Management in Raleigh, NC. In 2017, Rusty earned the right to use the Chartered Financial Analyst^® designation and in 2020, he earned the right to use the Chartered Alternative Investment Analyst designation.

Rusty previously served on the Hayes Barton UMC Permanent Endowment Committee and volunteered with the First Tee and Genesis Women’s Shelter in Dallas.

In his free time, Rusty enjoys spending time with his wife, Elizabeth, and twins, James and Bebe. He also enjoys playing golf, cooking, reading, fly fishing and spending time with friends.

CFA^® and Chartered Financial Analyst^® are registered trademarks owned by CFA Institute.

CAIA^® is a registered certification mark owned and administered by the Chartered Alternative Investment Analyst Association.

Jeannie earned her Bachelor of Business Administration from Brenau University, graduating Cum Laude in 2012. Originally from Brooklyn, New York, she began her financial services career in New York City and brings more than 35 years of experience in the financial industry.

Since joining Asset Advisors in 2016, Jeannie has served as Client Service Manager, where she is dedicated to delivering exceptional client care and personalized service. Known for her strong work ethic, attention to detail, and commitment to excellence, she works closely with clients to build lasting relationships while assisting with account maintenance, new account openings, and a wide range of client service needs.

Jeannie is an active volunteer and member of Stevens Creek Church.

Outside of the office, Jeannie enjoys cooking, traveling, and staying active through exercise. She cherishes spending time with her husband, Mark, and their son, Aaron.

Kristen has called Augusta home for over 20 years. Prior to that she lived in Atlanta, Georgia, Tennessee, California, and Michigan. She earned her Bachelor of Arts degree from Brenau Women’s College.

She has worked in education and pharmaceutical sales and, most recently, at Resource Management of Augusta before joining Asset Advisors.

Kristen is active in a number of organizations in the Augusta community: as an associate member of the Augusta Symphony Guild; volunteer with the Episcopal Diocese of Georgia; Board member of Turn Back The Block; and volunteer with Friends of Frances. She was past co-chair of The Morris Museum Gala.

She is a proud mother of three teenagers. She enjoys being outdoors, fly fishing, volunteering, traveling and spending time with her three children.

Nichole is a proud Augusta native, who earned a Bachelor of Arts, Magna Cum Laude, from the University of Georgia and secondary teaching certification from Augusta University. She brings over twenty years of experience from education, business administration, and communications to her role in Operations and Compliance at Asset Advisors. In 2024, she earned the designation of Investment Adviser Certified Compliance Professional^® (IACCP^®). The designation, which is awarded by COMPLY Education, signals recognition of an advanced knowledge and skill level for investment adviser compliance professionals.

Nichole and her husband Dale are active members of St. John UMC where Nichole serves on the Leadership Board. They are especially proud of their three upstanding sons, all Eagle Scouts. Nichole spreads her love of the theatre by serving on the board of The Augusta Players, Inc.

She loves traveling, especially to the beach. She sings with the St. John UMC Choir and performs on stage with local arts groups, such as The Augusta Broadway Singers and The Augusta Players.

IACCP® is a registered certification mark owned by COMPLY and the Investment Adviser Association (IAA).

As an Operations & Compliance Associate, Lauren is dedicated to delivering exceptional client service and supporting the financial planning process through thoughtful organization and attention to detail. She enjoys building meaningful relationships with clients and helping ensure they receive a seamless and personalized experience.

A lifelong resident of Augusta, Lauren graduated Cum Laude from the University of Georgia with bachelor’s degrees in Financial Planning and Consumer Economics. Her education emphasized comprehensive financial planning, tax management, retirement, and principles of fiduciary wealth management, preparing her to support clients through every stage of their financial journey.

Outside the office, Lauren enjoys cheering on the Georgia Bulldogs, baking homemade sourdough, traveling, and spending time with her fiancé, family, and her college friends. She is also an active member of Stevens Creek Church.

Originally from Jacksonville, Florida, George received a Bachelor of Science from Wake Forest University and a Masters of Business Administration from Emory University. After graduating, George worked for NCNB Corporation in Charlotte where he held various positions in Funds Management and Investment Banking until he moved to Augusta in 1988 to start Asset Advisors with Norman Wilson.  George served as vice president until leading the firm as president from 2011 to 2025.

George has served as Chairman of the Investment Committee of the Church of The Good Shepherd, President of Child Enrichment, Inc., Chairman of The Board of Child Enrichment Endowment, Inc, and on the Augusta University Medical Center Audit, Compliance and Enterprise Risk Management Committee. He is Past President and Life Member of the Board of Trustees of The Tuttle-Newton Home.

With much more free time now, George enjoys spending time with his family and cycling.